On Central Blvd, less than one block east of Orange Ave, the team from Redtape Orlando are creating, what appears to be, the city’s largest mural. I met up with Peterson Guerrier, Chris Jones, and Claudia Rios who were just getting started on their 2nd shift (5pm-12am) to work on the project.
While my intention was to simply get them on camera talking about the mural, the conversation flowed so effortlessly that we ended up talking about so much more. (Sidenote; If you ever want to make me late for something, bring up the topic of people and local culture) Claudia who beautifully sees life from a deeper perspective shared her appreciation on the beginning stages of creating a mural. As she stared off looking at the initial sketches, she said, “When you don’t know what something is yet, your imagination can go kind of wild.”
The mural, which was commissioned by LaunchThat, a purpose-driven digital marketing firm headquartered inside the building where the mural is going up, was looking for something inspirational and something that included a rocket A nod to Central Florida but also the name of their company. The mural also includes a woman wearing a space helmet at the center, a nod to every child who once said, “When I grow up, I want to be…” The woman’s form is intentionally racially ambiguous, inviting anyone to see themselves in her, to remember their dreams before life’s responsibilities took over.
“You can’t have culture without art"
Just as Peterson was arriving on the scene, Claudia asked if there was ever a time when murals were looked down upon. Both Chris and Peterson chimed in, exploring the past regarding artists such as Keith Haring, Shepard Fairey, and Ron English.
Peterson, a graduate of CCS in Detroit, was part of the early Lowbrow art movement that gave birth to the B-Side Artists, a collective that once took over street corners outside the plaza where the Debonaire now stands, selling art late into the night. “We were setting up from 7pm to midnight,” said Peterson. “There were no galleries, so we made space for ourselves.”
From those humble beginnings, Redtape’s work now reflects how much the city has evolved. Peterson noted that murals, once seen as promoting graffiti, have become city-sanctioned forms of cultural expression. “A lot of people weren’t educated on what a mural could be,” he said. Chris stated, “Now, more business owners appreciate it as an art form.”
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Peterson sees this moment as a turning point for Orlando. “You can’t have culture without art,” he said. “As much as they’re trying to take it out of schools, art is what brings people around. We're creating a story for Orlando itself.”
When thinking about the mural, Claudia said, “It’s supposed to remind you of what you wanted to achieve, what you aspire to be. You can do and be everything and anything. Go as far as you want to go. Just reach for the stars.”
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