It’s not a surprise that the first thing outsiders think about when it comes to Orlando is our entertaining theme parks, bustling tourism industry and amazing weather. However the magic that’s really happening in our local economy comes from a long history in simulation and entertainment technology.
Our region's robust XR and simulation sector is not by chance, but a result of a unique confluence of our established entertainment industry and a strong base in simulation for defense and aerospace. We are home to the largest chapter of the VRAR Association globally and we stand out as the most active - a testament to our role in shaping the future of immersive technologies.
Andy Smith, CEO of Halldale Media, a company with deep roots in the simulation and training space, highlighted the expansive use of VR and AR in fields where training on actual equipment could be risky or impractical.
“Anything which is difficult or dangerous to do on original equipment, either to you as an operator or to your potential clients, requires simulation and training and therefore VR and AR along with that.” . - Andy Smith, Halldale Media
Recently, his company featured an article on VR forklift training, illustrating how these technologies are revolutionizing learning and operational efficiency by positioning trainees in various scenarios developing their skills without risk to themselves and the environment.
For young people and professionals in Orlando, this burgeoning field offers a window into future careers that are not only cutting-edge but also crucial to a broad range of industries. Smith's advice is simple: "Look around and join the industry. The opportunities in XR and simulation are vast and growing."
According to Nathan Pettyjohn, Founder and President of the VR AR Association, Orlando’s prominence in this field is unparalleled. "Orlando combines its legacy in enterprise simulation with gaming and entertainment like no other city," Pettyjohn notes. He adds that the economic impact of XR and the broader metaverse technologies is tremendous, with McKinsey & Company estimating it to be a multi-trillion-dollar ecosystem.
Orlando is not just about companies adopting these technologies; it's also about nurturing talent. Institutions like Full Sail University play a crucial role in this ecosystem, providing education and training that align with industry needs.
For young residents considering their future careers, Orlando offers more than just a place to learn; it offers a place to innovate, lead, and transform traditional industries through XR and simulation.
Whether you’re a seasoned tech professional or a young person dreaming of a future in technology, Orlando is the place where those dreams can come true. The city not only promises a vibrant lifestyle but a thriving career in one of the most exciting and impactful areas of technological advancement.
Specifically for our youth, Dr. Haifa Raja Maamar, who is Executive Director of Emerging Technologies at Full Sail believes, “We shouldn't just look at extended reality as a product only. We should also have it part of our daily life. We should make sure that the kids (K-5th) not only are consumers of extended reality, but also know how extended reality works and become knowledgable creators."