The Path to Marketing

As a child, Shea dreamed of growing up and training Killer Whales, but by the time she entered FSU she decided she was going to become a reconstructive surgeon who traveled to 3rd world countries using plastic surgery to help people who were unable to find social opportunities due to their physical deformities. While attending FSU she became interested and later certified in Yoga, Scuba Diving and in Natural Horsemanship. This curiosity and thirst for life ultimately caused her to realize she needed far more variety than what a reconstructive surgeon could provide.

She soon found her way working in ministry while doing Real Estate Marketing and Sales on the side. Time passed and as a single mom, everything changed when she looked her child in his eyes and nothing else mattered but to find a way to provide for both his physical needs and the need for her time and presence in his life. She made the comittment to having a work life that allowed her to continue to be a full-time mom.

Falling back on the option of Pre-Med she started her research online and stumbled upon a banner ad from Full Sail University. It read:

For the next week, that small line of text ignited thoughts and ideas around the power of digital communications and the internet. She became one of the first 100 students to enroll at Full Sail’s Internet Marketing Bachelors program, and in 9 months she was tutoring small businesses on social media. (2009)

By 2014, Shea began collaborating on freelancing work with her now business partner, Bryan Noel. She met Bryan after a friend discovered his Atlanta based company through an online search. Out of respect for what they were doing and how their businesses aligned with the new value system in the economy, she reached out and offered her services in Content Marketing Strategies, Digital Measurement Models, Integrated Marketing Strategies and Tech Project Management. Within 2 weeks Bryan flew her out to Atlanta to meet.

Over the next year, Shea worked together with Bryan helping companies grow their marketing strategy but found themselves doing the same thing over and over, just with different companies. They quickly grew tired of the businesses dependent model of consulting and began to investigate how they could productize what they do and create a framework that in turn could be taught to others, especially corporate leadership teams. The idea was to create something that would constantly work themselves out of a job.

Researching the Business Model

Shea began researching Organizational Change, Organizational Psychology, along with Growth and Business Strategies. She discovered that if they could teach leadership teams to start systematically leveraging empathy before they started working on their marketing plans, HR & culture work, then the tactics for those things became very clear and simple, and the results, consistent.

Launching FervorWorks

In 2015, after a year of freelancing and research Shea launched FervorWorks with Bryan.

The FervorWorks business model is on training over consulting. Their mission is to help their clients deep dive into truly understanding their target audience through Business Empathy.