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Sports is big business here in Orlando and it’s even bigger now that we’ve been ranked nationally as the Best Sports Business City for Attracting and Hosting Events by the Sports Business Journal.
Beating out major cities like Las Vegas, Los Angeles, Atlanta, and others, Orlando delivers on providing the best experience for major events like the US Olympic Marathon Trials, the Pro Bowl, the Arnold Palmer Invitational, all of which took place here in 2024.
Being awarded the #1 Sports Business City in the country is really special. It’s a culmination of all the work that different entities have put in; I’m very proud. We realize it’s an amazing sports city, but now the world realizes we’re a great sports city because we’re #1. - UCF Men's Basketball Coach, Johnny Dawkins
According to Mayor Dyer, Events like the Pro Bowl aren’t just a 2-3 hour experience, but a 2-3 hour promotion for our incredible city.
Orlando attracts new residents from all over, fans whose lifelong team loyalties come with them. However, when asked, “What would people be surprised to find out about Orlando?” Jarrod Dillon, from Orlando City, said that the local culture of sports is growing and people who move here with prior team loyalties are starting to also root for their local teams here in Orlando.
The panel of speakers emphasized the importance of attitude and work ethic as foundational elements that enable leaders and communities to overcome challenges. This narrative underscores the significance of collaboration and alignment among various stakeholders.
This collaborative spirit was described as a key factor in establishing Orlando as a prime destination for sports and recreational events. Members of the panel touched on the broader impact of these efforts on the community, suggesting that such events contribute to the local economy and enhance the city's reputation as a vibrant, inclusive, and supportive environment for sports and entertainment.
Jason Siegel, CEO of the Greater Orlando Sports Commission, speaks to an audience of community leaders at the Kia Center
Here’s how being the Best Sports Business City for Attracting and Hosting events impacts life in Orlando:
1. Cultural Enrichment and Active Living
The hosting of major events enhances Orlando's cultural and recreational landscape, offering a variety of activities that promote a healthy, active lifestyle. This contributes to a vibrant community where wellness and engagement are central, merging opportunities for personal fitness with cultural participation.
2. Community Engagement and Local Pride
Major events not only bolster community pride but also foster a sense of belonging and collective identity among residents. This reinforces the notion that Orlando is a place where community efforts shape memorable experiences, strengthening residents' connection to the city.
3. Economic Growth and Vibrancy
The attraction of high-profile events fuels economic growth, benefiting local businesses and creating job opportunities. This economic boost enhances community infrastructure and services, contributing significantly to the quality of life in Orlando.
4. Family and Social Connectivity
A welcoming environment for diverse events provides ample opportunities for family entertainment and community socialization, enriching the social fabric of Orlando. This inclusivity ensures that both families and singles find a sense of community and connection.
5. Access to Premier Entertainment
Orlando's capability to attract significant events guarantees access to elite entertainment and experiences, positioning the city as a hub for cultural and recreational excellence. This access combines the thrill of big-city entertainment with the charm of community-centric living.
6. Sustainable and Inclusive Development
Orlando's strategic focus on sustainable growth and collaborative planning reflects a commitment to meeting the community's needs. This approach ensures that the city's development is inclusive, aligning with the aspirations for healthy living and community well-being.
